spotsi
social travel startup platform
Type
Branding, Design
Client
spotsi
Date
September, 2010
MISSION
The mission was to create a friendly, social brand that could stand out in mobile marketplace as well as online. The brand needed to appeal to other brands for partnerships and ideally have a name that didn’t have copyright issues, one created from scratch.
OUTCOME
The name spotsi was arrived at by breaking down the concept of a tour or GPS location; the spot. The ‘si’ could be interpreted as ‘yes’ and has the sound quality of an action-word ending. The color-scheme of the logo provides opportunity to stand out from other technology brands and reflects the variety of topics, people and color that travel can bring to people. Each letter sits on top of a spot marker that also looks like a speech bubble, hitting-home the importance of spotsi as a social travel tool; people or companies telling stories about places.
