From PaeDae to The Mobile Majority
Rename, Re-brand and Identity Overhaul
When Paedae decided to pivot out of rewards-only based mobile advertising they needed a brand to match their new mission.
Type
Branding, Design
Client
PaeDae
Date
2014
THE CHALLENGE
Paedae was not only a hard to pronounce name but a name that kept the company in the rewards-ad field, too small of a market for where they wanted to go. In order to grow and scale with the new clientele, like Fortune 100 brands, they needed to reflect the strength and scale of the network and offerings.
OUR IDEA
The new name and brand reflects scale through the word majority as well as the concept of mobile as the first screen, it being the majority of time-spent for consumers.The color scheme and shape language is professional with a technological edge to remind the customers that it’s a technology company first that can work with any vertical on the market.
