SOFT ACCESSIBLE CLOTHING LINE

ROWAN is a clothing label for teens that blends the latest in textile innovation and garment construction savvy to create a line of virtually seamless, comfortable and stylish clothing. Comfort for all! The clothing line was originally developed to help people with tactile sensitivity: a common symptom for people on the autism spectrum and with sensory processing disorder.

CUSTOMER

ROWAN

DATE

2011

CONTRIBUTION

Concept
Research
Design
Fundraising

AWARDS/FUNDING

SVA Grant / Buck Award


THE CHALLENGE

Teens and parents of teens with clothing sensitivities hunt through clothing stores to find garments that meet various requirements; tagless, minimal seaming, soft fabric, loose cut etc. They often resort to purchasing sweatpants and sweatshirts despite their sloppy appearance.

“I hate almost all clothes. It’s because fabric rubbing against body hair feels like sandpaper grating my skin.”
Teen
with Sensory Processing Disorder
“My son DOES have a lot of “issues” with clothes. He will not wear: denim (although it’s cotton, it’s restricting), anything with zippers or tags and EVERYTHING he wears MUST be cotton, pants MUST have an elasticized waistband, shirts MUST have a crew neck.”
Mom
son has Autism

GREAT USER EXPERIENCE

ROWAN is all about the details and design. We researched cutting edge fabric technology and stole seaming techniques from lingerie, sports-wear and couture. We also re-designed a simple tee-shirt, stretch denim and other garments to have minimal seaming. Our team held user test groups to determine the most popular and comfortable fabrics, fit and styling.
Simple patterns were desired over complex or typographic imagery on the tee-shirts. Prints are digitally printed for minimal skin irritation on Tencel, a soft and sustainable textile. In testing the final samples we found the feedback to be outstanding from both parents and teens.

COMFORT FOR ALL

ROWAN clothing is for anyone who wants to enjoy stylish clothing with the softest touch possible. It is designed with tactile sensitivity in mind but it can reach beyond to a larger market; crossing age and gender.

spotsi Collateral
Branding